Let us begin by understanding why people are deviating towards the gig economy. Millennials have an economic mind shift and are moving towards gig work for several reasons, like, earning money between different jobs or because it works in tandem with their lifestyle. The Indian gig economy has expanded from low-skilled workers to some highly skilled segments. Since the economy has matured, creating an ecosystem more conducive to growth is important. Building communities has become an essential part of any marketing strategy, which is why an integrated approach needs to be formed to streamline the discovery and deployment of gig workers.
The gig worker community is expanding on a massive scale and has become an integral part of the leading employment pool in India. Let’s consider that the gig economy has the potential to contribute 1.25% of the GDP of India’s economy in the forthcoming years. A greater focus on implementing policy reforms can help aid economic growth for gig workers. It is not easy creating a conducive space for high-skill gig workers; stakeholders need to provide them with better opportunities along with recurring work and social stability that will help strengthen the gig ecosystem.
The need for a project focussing on a community-centred platform that provides social interactions, data sharing and decision support for gig workers is essential. This can help organisations and stakeholders to understand the concerns, challenges and considerations related to gig workers. Regarding social interactions, full-time workers socialise with their colleagues in the office or through the organisation’s digital platform. This does not necessarily happen for gig workers that are either working remotely or from their homes and are not considered to be the primary workforce of the organisation.
It is significant for all stakeholders to prioritise the gig ecosystem and help create better livelihood opportunities, whether professional or financial, for gig workers. The challenges from job seekers and employers indicate the need for an accessible platform that provides clear information to both stakeholders. Organisations like Gigmo Solutions have developed a technology platform that has been solving the issue of financial stability, low earnings, and learning efficiency in the gig worker industry. Such companies can help bridge the gaps between gig workers and employers looking to hire them.
